Essentials of Contemporary Advertising 2th edition

ISBN:0073380970

ISBN13:9780073380971

Publisher:McGraw-Hill/Irwin

Authors:William F. Arens, William Arens, David Schaefer, David H. Schaefer, Michael F. Weigold, Michael Weigold

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Essentials of Contemporary Advertising Description

Essentials of Contemporary Advertising 2 Edition Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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